Free · Nothing attached to it
Your spec sheets are costing you more than your competitors are
A free teardown of 25 of your SKUs — how each one reads on your website, in Google, and in AI answers. Three pages. No deck, no pitch, no follow-up sequence.
Somewhere in your business, the spec on the website does not match the spec on the PDF cut sheet, which does not match what is in the ERP.
Sales quotes from one. The customer reads another. Somebody eats the difference.
Nobody built that on purpose. It accumulates — one product launch at a time, over fifteen years, across four systems that were never meant to talk to each other.
And nobody gets fired for it, because it never appears in the P&L. It appears as longer quote cycles, more RFQ back-and-forth, and reps who would rather take the call than let a customer self-serve.
What you actually get
We take 25 SKUs from your catalog — you pick them, or we pick the ones that look most exposed — and read each one three ways:
- 01
As your website presents it
Are the dimensions, materials, tolerances and lead time on the page, or in a PDF nobody opens on a phone?
- 02
As Google reads it
Structured data, parametric attributes, and whether your own product pages compete with each other.
- 03
As an AI answer engine reads it
Real buyer questions run through ChatGPT, Perplexity, Google AI Overviews and Gemini. We record who gets cited. Usually not you.
You get three pages back: what we found, where the divergences are, and the three fixes ranked by what they cost versus what they return.
This is not a website audit. We are not going to tell you your site is slow. We are going to show you a number for a problem you have decided to live with.
How it works
You send a category page
One link. We pick 25 SKUs — or you choose them.
We read them three ways
Your site, Google's crawler, and four AI answer engines.
Three pages back
Findings, divergences, and three ranked fixes — in three business days.
Who this is for
It's for you if you manufacture or distribute physical product, carry more than a few hundred SKUs, sell through reps, dealers or distributors, and your product data lives in more than one place.
It isn't for you if you have fewer than fifty SKUs or no channel. The findings would be thin and we would both be wasting an afternoon.
Who is doing this
The Second Click is a marketing operations and engineering firm in York, Pennsylvania. We build the product data infrastructure behind B2B manufacturers — PIM, DAM, dealer and rep portals, storefronts — and the attribution that proves the marketing spend on top of it worked.
We are currently doing exactly that for a contract furniture manufacturer: single product record, one source of truth, feeding the website, the quotes, the cut sheets and the dealer portal.
Run it on my catalog
Three pages back within three business days. We will not add you to a list.
Questions
Do I have to give you access to anything?
No. Everything we look at is already public. If you want us to include the ERP or PIM side, that is a different conversation and it is not this.
What happens after you send it?
Nothing, unless you reply. There is no drip campaign attached to this. If the three pages are useful on their own, use them.
How long does it take you?
About two hours. Which is why we can afford to do it for free and you should not feel obligated by it.
Twenty-five SKUs. Three pages. No pitch.
Run the free 25-SKU teardown