The Second Click

Built for Pipeline, Not Impressions.

Google Search and LinkedIn campaigns designed for B2B pipeline generation. AI-assisted bidding, revenue-connected reporting, and creative testing that optimizes for deals — not clicks.

Investment

$2,500–$5,000/mo

Timeline

Live in 2 weeks

Best For

$3K–$20K/mo media budget

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The Problem

  • 1Your paid campaigns target broad audiences and generate leads that sales never calls back.
  • 2You're optimizing for clicks and impressions instead of pipeline and revenue.
  • 3Your landing pages convert visitors but the leads aren't qualified.
  • 4You can't tell which campaigns actually generate closed deals.

What You Get

Audience Architecture

Custom audience segments built from your ICP data, CRM lists, and intent signals.

Campaign Build

Full campaign setup across Google Search, LinkedIn, and retargeting — with B2B-specific ad copy and creative.

AI Bidding Optimization

AI-assisted bid management that optimizes for pipeline value, not just conversions.

Creative Testing

Systematic A/B testing of headlines, copy, creative, and offers with statistical significance tracking.

Landing Page Review

Conversion-focused review and recommendations for every landing page in your campaign.

Attribution Reporting

Revenue-connected reporting showing cost per MQL, cost per pipeline dollar, and ROAS by campaign.

How We Build It

1

Audience & Strategy

Define ICP-based audiences, messaging, and campaign architecture.

2

Build & Launch

Create campaigns, ad copy, and tracking — go live in 2 weeks.

3

Optimize

AI-assisted bid optimization and weekly creative testing.

4

Report

Monthly revenue-connected reporting with pipeline attribution.

What We Measure

Management fee, plus your media budget

Cost Per MQLWeekly
Return on Ad SpendMonthly
MQL-to-SQL ConversionMonthly
Click-Through RateWeekly
Pipeline $ GeneratedMonthly
Cost Per Pipeline $Monthly

You're the Right Fit If...

  • You have $3K–$20K/month in media budget ready to deploy.
  • You want leads that turn into pipeline, not just form fills.
  • You have a CRM and sales team ready to work qualified leads.
  • You need attribution that connects ad spend to closed revenue.

This Isn't For You If...

  • You're looking for brand awareness campaigns without revenue goals.
  • Your media budget is under $3K/month.
  • You don't have landing pages or a CRM to capture leads.

Ready to Get Started?

Book a free 30-minute Revenue Diagnostic.

Schedule Your Diagnostic →