Perspectives on AI marketing, demand generation, and B2B revenue operations.
AI search is changing how B2B buyers find solutions. GEO determines whether your company appears in AI-generated answers.
Over-personalization can harm conversion rates. The sweet spot is segment-aware, not individual-aware.
Most companies approach AI incrementally. The ones that win run optimization and transformation simultaneously.
Most AI pilots fail because organizations skip the baseline assessment. Without knowing where you stand, you cannot measure progress.
The professional services talent model is being disrupted by AI. Firms that adapt will deliver more value at higher margins.
The ratio of pilots to passengers in your organization predicts AI success. Building a pilot culture requires permission, tools, and recognition.
Only 25% of strategic decisions produce intended results. AI can improve the information quality that feeds better decisions.
When everyone has AI, competing on better execution fails. Category thinking creates positions AI cannot commoditize.
AI often creates more work in the first 30 days. Companies that measure at 90 days see the real gains.
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